Right now I work with startups: we build unit economics, growth channels, and team structure together creating a system where scaling becomes an outcome, not a gamble.
I've launched mobile products many times and taken them to significant growth.
Eduard Lebedev: I help mobile products grow through systems, not guesswork.
15 years in the industry has taught me that when traffic isn’t working, the problem is almost never the traffic; it’s deeper. The problem lies in the product, the economics, the processes. I start there; before the first campaign, before the first dollar spent.
Growth is not just marketing.
Working Philosophy
I went from early experiments to running an international agency across 50+ markets.
The industry grew up alongside me.
Path & Career
I build teams and systems that know how to adapt.
The industry has reinvented itself several times over the past 15 years.. You never have the full picture. Decisions get made based on experience, pattern recognition, and the willingness to admit when an old model has run its course. I don't build strategies meant to last forever.
The industry has reinvented itself several times over the past 15 years.. You never have the full picture. Decisions get made based on experience, pattern recognition, and the willingness to admit when an old model has run its course. I don't build strategies meant to last forever.
Stability is an illusion.
Key Decisions & Experience
You can change the model, find a new channel, rewrite the product but if the team isn’t ready to change with it, none of that matters.
Putting people in a room is the easy part. The real challenge is building an environment where capable individuals still want to be there in three, five, or ten years.
That's where the real leadership work happens.
Putting people in a room is the easy part. The real challenge is building an environment where capable individuals still want to be there in three, five, or ten years.
That's where the real leadership work happens.
THE MARKET CHANGES BUT THE PEOPLE ARE THE CONSTANT.
Team & Leadership
My goal is to make scaling systematic and manageable.
I break down unit economics, identify efficient acquisition channels, and build a growth strategy from the ground up.
My priority verticals are mobile B2C services in HealthTech and AI with subscription monetization.
If a product is planning to grow from 100,000 to millions of users, I know exactly where things typically break down and how to avoid it.
I break down unit economics, identify efficient acquisition channels, and build a growth strategy from the ground up.
My priority verticals are mobile B2C services in HealthTech and AI with subscription monetization.
If a product is planning to grow from 100,000 to millions of users, I know exactly where things typically break down and how to avoid it.
I work with products that are ready to grow.
Current Focus
Principles
I make decisions from facts: unit economics, retention, LTV, and real user behavior.
Numbers over gut feeling
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If the model is outdated, we admit it and rebuild, without bringing ego into it.
Always testing
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Growth happens when product and marketing operate as a single system.
Traffic that works with the product
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I work with individuals with a track record and a real work ethic. Star egos and toxicity are dealbreakers for me.
Teams over ideas
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A failed project is a valuable data point. I talk openly about where we got it wrong and how that changed the way we work now.
Honest about failures
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