I bring product, marketing, unit economics and teams together into one coherent system
MOBILE APP GROWTH EXPERT
I take products into international markets
STRATEGIST
I launch and scale mobile businesses repeatedly
Entrepreneur
EDUARD LEBEDEV
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in mobile marketing
13
years
markets
50
+
employees at WakeApp
130
+
Everything I know about growth and management comes from hands-on experience. I've built businesses from zero, put teams together, navigated crises, and retooled strategies for new markets.
From offline advertising
to an international
performance agency
to an international
performance agency
Career snapshot
CEO
Advertising agency.
Advertising agency.
(2012-2016)
Hermes
Commercial Director
Mobile app development studio.
Mobile app development studio.
(2011-2013)
Pappico
CEO
IT platform.
IT platform.
(2012-2016)
Appcent
CEO
Mobile marketing agency.
Mobile marketing agency.
(2014 - present)
WakeApp
CEO
App promotion affiliate network.
App promotion affiliate network.
(2015)
WakeApp Network
Marketing Partner
Mobile game development studio.
Mobile game development studio.
(2015)
Sparta Games
Marketing Partner
B2C subscription app developer.
B2C subscription app developer.
(2015)
Nanoapps
CEO
Keyword-targeted app promotion platform.
Keyword-targeted app promotion platform.
(2015)
ASO Maker
Approach
I know which direction to take a product and how to stay a step ahead of the market.
Strategy
I identify what actually drives retention, monetization, and LTV.
Product
I build user acquisition around numbers: channels, CAC, payback period, and scale.
Marketing
I look at a team as a system — who's accelerating growth, who's holding it back, and how to build the right incentives.
Team
I help products enter new markets and find the growth models that work there.
International Expansion
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